Hey you! The douchebag attorney/compliance specialist with the newsletter or event to peddle. Stop saying that POPI is coming into effect/commencing/whatever early in 2017. That is the kind of lie that makes people hate us.

Let’s set the record straight. No-one knows when POPI will come into force. We will know when the Information Regulator makes a decision and publishes it (we will know before the publication). Even THEN companies have a year to comply. 

So stop trying to scare people into paying you for your advice. Not only is fear mongering the lowest form of marketing, it is also illegal to make false claims in order to sell a service. We will happily take you to the Advertising Standards Authority to prove the point.
Also sick of lawyers? Here are our favourite lawyer jokes.

14 February 2013: Since writing this post, the Information Regulator has announced that they will only be announcing the effective date by the end of 2017. Even if that date is 1 January 2018, businesses will have until 1 January 2019 to comply (at least – we could be looking at 2020 or 2021). Of course, very few newsletters went out publicising this.