Direct marketing

Read: White paper on the impact of POPIA on cookies, advertising, marketing and privacy (with some cats thrown in)

2022-06-02T15:46:04+02:00By |Categories: News, White papers|Tags: , , , |

While we were creating our white paper on cookies, adtech, martech and privacy, we became obsessed with cats. Why did we take things so far? (Cat scrotums are pretty far.) Because writing a white paper on the impact of #POPIA on the use of cookies is boooooring! We figured [...]

Direct marketing and the dreaded consent

2021-05-03T10:55:09+02:00By |Categories: Articles|Tags: , , , |

Everywhere we go, we are asked the same questions. Do we really have to use the terrible, horrible, no good, very bad form 4, to get consent for direct marketing when the POPIA comes into effect? And do we then really have to get consent again from our current database? To answer [...]

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