Direct marketing and the dreaded consent

2019-05-31T07:03:16+02:00By |Categories: Compliance and risk management, POPIA|Tags: , , , |

Everywhere we go, we are asked the same questions. Do we really have to use the terrible, horrible, no good, very bad form 4, to get consent for direct marketing when the POPIA comes into effect? And do we then really have to get consent again from our current database? To answer [...]