• Will POPIA kill direct marketing? Let’s bust the myths right now.

    Info Wars Episode IX: The Information Regulator Strikes Back

    The Information Regulator’s doomsday clock hit 0, life as we knew it changed. 1 July 2021 finally came. The re-consent pigeons were sent out and organisations joined in the communications assault with...

  • Super nerd_direct marketing form 4

    Direct marketing and the dreaded consent

    Everywhere we go, we are asked the same questions. Do we really have to use the terrible, horrible, no good, very bad form 4, to get consent for direct marketing when the POPIA comes...