marketing consent

Info Wars Episode IX: The Information Regulator Strikes Back

2021-11-11T16:28:47+02:00By Mikhael Cain|Categories: Articles|Tags: data privacy, marketing consent, POPIA|

The Information Regulator’s doomsday clock hit 0, life as we knew it changed. 1 July 2021 finally came. The re-consent pigeons were sent out and organisations joined in the communications assault with their weaponised bulk emails telling us that they respect our privacy. Oh, but the irony...as many people [...]

Direct marketing and the dreaded consent

2021-05-03T10:55:09+02:00By Elizabeth de Stadler|Categories: Articles|Tags: Direct marketing, marketing consent, POPIA, Protection of Personal Information Act|

Everywhere we go, we are asked the same questions. Do we really have to use the terrible, horrible, no good, very bad form 4, to get consent for direct marketing when the POPIA comes into effect? And do we then really have to get consent again from our current database? To answer [...]

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