Unpacking
LEGAL COMPLIANCE
for travel agents
WHAT WE ACHIEVED
Who said legal compliance has to be boring? We wanted to create easy-to-understand (and fun) documents about governance and legal compliance for travel agents. These readers all have businesses to run – we didn’t want to bore them with legalese. We set out to create engaging guides about compliance in the travel industry.
What the client had to say
Novation are great at understanding complex environments, like travel, and helping our members and their clients make sense of it with uncomplicated explanations and solutions.
How we put the ‘fun’ in #funlaw
Lots of layers
Everyone doesn’t need to read everything. With layers of blocks and icons, we indicated the technical stuff (for the lawyers) and the practical points (for the travel agents).
Checklists to check-in
A checklist is a good way to make content usable. If you can’t write a checklist about compliance, you haven’t seriously thought about what a rule means in the real world. We loved creating checklists to help the travel agents know what to do.
Infographics for navigation
We used an infographic to make it easier to navigate a lengthy document. It makes it feel shorter.
Metaphors introduce fun
We had fun unpacking (get it?) the content to make it more engaging and relevant to our readers. After all, it’s a journey!
WHO ELSE WE HAVE DONE THIS FOR
