Building customer trust
T&Cs people actually want to read
We do ‘legal comms’ minus the legalese, from terms and conditions, application forms and privacy notices to consents and disclaimers, instruction manuals, warnings and more.
HOW WE WORK
- First we get to know your organisation: your products and services, your customers’ behaviour and needs, your processes, legal landscape and marketing strategy.
- We define the goal of your documents – what do you want your customer to know, do, think and feel once they have read the terms? We also do a legal risk assessment to make sure your arse is covered.
- We take a long, hard look at how you get your customer to agree. How can you make it easier with technology, video, images, infographics or flow diagrams?
- We test and test (and test again) on real humans to see if they can use the documents correctly with no hand holding. We tweak until it’s intuitive and beautiful.
Finally, we teach you how to fish. Training and personal development are central to our philosophy.
RELATED INSIGHTS
The role of Information Officers
The Information Officer (IO), plays a critical role in compliance. Both the Protection of Personal Information Act 4 of 2013 (POPIA) and the Promotion of Access to Information Act 2 of 2000 (PAIA) require you to appoint an Information Officer. What is an information officer? An Information...
WHEN ASKING FOR CONSENT IS A BAD IDEA
Hear me out; you almost never need to ask for consent. Now that I've got that off my chest, here are the times when asking for consent is a bad idea. GENERAL CONSENT FOR PROCESSING PERSONAL INFORMATION I can’t tell you how often I see a...
Marketers vs Lawyers: Why can’t we all just get along?
Ever seen a toddler on one of those child leashes? They’re straining as hard as their little sausage legs allow, desperate to run free, talk to strangers and create a crayon masterpiece on the nearest wall (or lick a squirrel – one never can tell). That’s kind of how...