POPIA

Nightmare on direct marketing street

2018-03-15T10:26:50+00:00By |POPIA|

  The long awaited POPI regulations are here. They don't say much, but what they do say spells disaster for direct marketers. And you know us, we are not alarmist. Section 69 of POPI provides that if you want to send electronic direct marketing to a person to whom you [...]